EyeballNYC - Kids Choice Awards
On the EyeballNYC site I decided to analyze the Kids Choice Awards for Nickelodeon ad. You can find it in the menu under Nickelodeon and it's the second clip. First of all, this ad is very fast paced and is full of movement from all directions. This accurately defines the audience in which this ad is geared towards: Kids. The basic shapes that are used in the animation are waves, stars and circles. The colors are blue, red, green and yellow. Very bold and fun colors. Kinda like kids.
It starts of with a reddish background and there are silhouetted dancers and skateboarders which move along with the animation. The music has an electronic feel which fits in with the hip hop dancers.
Throughout most of the animation, the stars represent the floor or ground. They may have used stars for numerous of reasons. First, they kind of look like the Hollywood Walk of Fame. I believe this show is taped in LA so it seems fitting. Also, there are always stars (actors and actresses, musicians and comedians and athletes) who appear at this event. The stars in the animation could be somewhat of a subliminal message reminding kids that there will be stars there. And lastly, it could be representing the fact that the kids are the stars of this show. They are the ones who choose the winners and they are the ones who make up the majority of the audience. I think that maybe a combination of all of these are what led the animators to choose the stars and their position in the animation.
I like how sometimes the camera zooms into dancing or cartwheeling figures which dissolve into another color and make the transition into the next background for the next scene. It's a neat effect and makes a clean transition while keeping the animation moving.
In one scene the circles make up clouds and there are two dancers on the clouds, there is the wave shape going down, stars hovering around and in the background there is a radial gradient of yellow that makes it look like the sun. Just by using shapes like these gives the illusion that these people are dancing in the clouds. I believe that the whole animation is done in mostly flat color.
In the end, the logo comes up which reads Kids Choice Awards 2004. The little orange blimp says Nickelodeon and orbits the top of this logo. The movement of the blimp draws the eye to the network name. Two other things move in this logo, both very subtle. The o in choice is a spikey ball thing (I'm not sure of the name) and it spins. This is pretty much positioned at the center of the logo which also draws the viewers attention to the center. Lastly, each number of the 2004 are in little circles. These circles pulsate, becoming larger and smaller. The subtle movement of these pieces draw the viewers attention to specific parts of the logo.
It starts of with a reddish background and there are silhouetted dancers and skateboarders which move along with the animation. The music has an electronic feel which fits in with the hip hop dancers.
Throughout most of the animation, the stars represent the floor or ground. They may have used stars for numerous of reasons. First, they kind of look like the Hollywood Walk of Fame. I believe this show is taped in LA so it seems fitting. Also, there are always stars (actors and actresses, musicians and comedians and athletes) who appear at this event. The stars in the animation could be somewhat of a subliminal message reminding kids that there will be stars there. And lastly, it could be representing the fact that the kids are the stars of this show. They are the ones who choose the winners and they are the ones who make up the majority of the audience. I think that maybe a combination of all of these are what led the animators to choose the stars and their position in the animation.
I like how sometimes the camera zooms into dancing or cartwheeling figures which dissolve into another color and make the transition into the next background for the next scene. It's a neat effect and makes a clean transition while keeping the animation moving.
In one scene the circles make up clouds and there are two dancers on the clouds, there is the wave shape going down, stars hovering around and in the background there is a radial gradient of yellow that makes it look like the sun. Just by using shapes like these gives the illusion that these people are dancing in the clouds. I believe that the whole animation is done in mostly flat color.
In the end, the logo comes up which reads Kids Choice Awards 2004. The little orange blimp says Nickelodeon and orbits the top of this logo. The movement of the blimp draws the eye to the network name. Two other things move in this logo, both very subtle. The o in choice is a spikey ball thing (I'm not sure of the name) and it spins. This is pretty much positioned at the center of the logo which also draws the viewers attention to the center. Lastly, each number of the 2004 are in little circles. These circles pulsate, becoming larger and smaller. The subtle movement of these pieces draw the viewers attention to specific parts of the logo.
posted by Jessica | 4/02/2006 08:44:00 AM
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